by Diane Forster
Making your website an authority site is very important when it
come to scaling the search engines for many of your key terms.
The more authority your website has, the more search engines
look at your website as a force in your particular market.
Getting authority for the site is not an easy task and it can
take some time before you see any significant results. Below are
just a few tips on how to build your website so it has every
chance from day one of building authority.
Get a domain name that is keyword friendly
By including one of your keywords in the domain name then this
can help with both search engine optimisation straight away and
also build authority. Appropriate URL tags which include the
keywords will also help and brings relevance to each of your
pages. Another great tip is to purchase an older domain name
that has been used before as this shows the search engines that
the domain is established and already has a certain amount of
authority.
Creating relevant content
Relevant content for your website is a must and not just for
building authority. Relevant content is a major factor for
search engine optimisation and will also show your customers
that you know your market. This can take some time to come up
with but in the long run it will pay off. Around 350-400 words
per page should be the right amount of copy as an more and your
users may begin to get board and switch to another site.
Blogging is a great way of building this content as it is easy
to implement and can be quicker than putting more web pages onto
the site. The immediacy of blog entries means that it is a great
way of writing more copy about your current services and offers
along with any other internet marketing services you may be
doing. Blogs are also a great way of creating fresh content for
the site, which search engines look very favourably on as it
shows that the site is being well maintained and loved.
Make sure the site structure is correct
The site structure is obviously extremely important for SEO in
general but making sure everything on the site is set up
properly for the launch of the site will help gain authority.
Title tags, URL tags and header tags are of course extremely
important throughout the site making sure to put in relevant
keywords on each page. NoFollow tags on links to pages that do
not need to be crawled by search engines is also good SEO
practice and will stop any wasted crawling on the site.
Internal links within the site will help the search engines
crawl the site, bring relevancy to each page and establish your
site as a professional and well implemented site. At the end of
the day, professional websites that have been set up and built
correctly will generally build authority very well.
Generating themed backlinks
Themed backlinks to the site show that other companies from your
related industry are interested and respect your site enough to
put your link on their site. Links can be created through
submitting your site to directory websites that are either free
or paid directories, but specifically themed websites will be
more beneficial in terms of building authority.
Writing articles and online press releases brings links
Writing article and online press releases can also seem to be a
bit of a chore as it can take some time to create and think of a
relevant and interesting topic, but the benefits are obvious.
Useful and well written articles can bring both quality
backlinks by submitting to article directories whilst also
generating kudos from people who enjoy reading them. Articles
and press releases that interest people will make them go onto
your site to read more about your services.
