Online video is big and getting bigger. Online video is on the verge of exploding into a multi-billion-dollar market. It's growing in leaps and bounds and knowing the uses and benefits of it can and will it change the way people do business around the world?
Online video is really no different than any other advertising medium. The real challenge concerning online video is creating video content that is both effective and high quality. Online video is a perfectly targeted communication medium. Online video is perfect for information-intensive messages.
Online Video
Most web sites now have an online video presence. Video has greater potential over other forms of content to entertain and encourage enthusiasm in your products and services. The creation of video content for online is different in many ways from creating content for a broadcast audience. Online video is emerging as a medium unto itself not necessarily an alternative to TV.
Online video is like any other form of advertising in that in order for it to perform; you have to commit to it. Most companies would simply create a video, put it online and expect it to work. While YouTube only scratched the service of online videos potential with free public storage for amateur video publishers, the real action and potential is in the commercial industry. No doubt. And the real challenge regarding online video is creating video content that is both effective and high quality.
Business
Online video is a powerful tool that can be effectively used to market property and increase your company profile. Yes, there is concern for operational costs, who and how video is making money today, but most of the majors are positioning themselves in a smart way. And it seems those who invest don't feel that web video is worth the money yet. The successful companies will understand where video was two years ago, where it is today and where it will likely be two years from now.
The Internet single-handedly revolutionized the way the whole world does business. With online video, businesses have a more and more an effective and cost-efficient way to reach millions of prospects. Online video is truly an ideal communication medium that can precisely target your audience and do it quickly, in and soon in a cost-effective manner.
There will be a wide variety of business models that can work. Because pretty soon almost every business out there is going to need and want the affordability of online video to reach more of their prospects. Online video will indeed be a sustainable revenue stream, and it won't be just one business model. Online video is so engaging that an industry study shows that 80% of consumers are more likely to buy from a Web site with a video commercial than from a company that does not have one. No doubt about it, businesses of every shape and size are going to capitalize on online video, the biggest marketing opportunity since the Internet.
Marketing
Now that videos are appearing in search engines, search marketers are putting their toe in the water and learning how to do videos right, and videos that were once just viral marketing are now going to garner high volumes of visibility, not only from being viral, but also from Google's search results pages. In fact, there is an entirely new niche evolving within search engine marketing called Video Optimization which specifically tries to get videos higher in search engines. What it means any business out there: videos are going to become more and more accessible to those not actively seeking out videos via sites such as YouTube.
From an online marketing perspective it should be noted that consumers of online video are 47% more likely to click on advertisements which naturally leads to increased purchasing. So it's really no surprise online video marketing is a niche that's on the verge of exploding into a multi-billion-dollar industry.
Conclusion
Almost all of the studies out there will tell you that the popularity of online video is growing exponentially. At its best, online video is highly visible through multiple channels, effective as an on-demand, pull-medium, and innovative through the application of interactive and analytical technologies.
For the vast majority of content owners, online video is a line item cost, not a revenue generator. While it is absolutely true that many companies who are building ad-supported online video businesses are doing it at a loss today, it is not entirely true. Online video is an investment in the future, because online video is going to be used in every market imaginable. And pretty soon almost every business is going to look for the tools to make online video more reasonably priced to reach more of their prospects.
Without a doubt online video is here to stay and will only increase in importance over the next few years as the use of commercial online video skyrockets.
comment by deaf user Posted on November 26, 2009 at 10:44 am
“The real challenge concerning online video is creating video content that is both effective and high quality. Online video is a perfectly targeted communication medium. Online video is perfect for information-intensive messages.”
From online accessibility, actually the real challenge is to make it accessible to millions of users with hearing loss and millions more who have no audio access for other reasons such as restrictive software/hardware and environments (broken speakers, noisy environments, mobile phones, etc) as well as for foreign speakers who find it easier to read text than listen to audio.
Currently, it is assumed that videos are a “must” while text versions are an “option” which gives much less accessibility to users than the other way around. Actually, text versions is a requirement by the law while audio component is just an option.
It is the text version that is “perfect for information-intensive messages”, not video. Actually, Google cannot “hear” videos and cannot index them. It is the text version that significantly improves websites’ SEO. That’s something to think about.
comment by deaf user Posted on November 26, 2009 at 1:15 pm
P.S. There are statistics to show why text is more important than audio:
CNET – Reported 30% increase in CNET traffic from Google after they started providing transcripts. “We saw a significant increase in SEO referrals when we launched an HTML version of our site, the major component of which was our transcripts.” – Justin Eckhouse, CNET, 2009
I'm tired of fixing hacked and infected WordPress web sites. I really am. Out of all the client jobs I get, that's the one I dread the most. I wrote this 4,000 word how-to guide for other experts or tech-minded people - maybe it will help someone fix their WP blog or web site (without needing me). The contents are based on my experience fixing hundreds of compromised sites over the last couple years.
With today being St. Patrick’s Day, I thought it would be nice to get a little luck of the Irish, by posting some amazing websites using the color green. The proper use of color in a design is one of the most important elements in an exceptional website.
I know it has been awhile since we have given you a new interview, but today we have another great interview to share with you all, as part of our interview series here at Admix Web.
As web developers and designers, we all have features that we think should be included in future version of browsers; however, we do not see them at the moment in all browsers.
With web development, we need to constantly be evolving our knowledge in order to keep up with the latest trends and technologies. I have heard that the Internet reinvents itself every ten years, and with that being said, we as web developers need to do whatever we can to keep up with the latest information.
If you have been reading my design blog for any time now, you probably know that I have a love affair with the automobile. One thing that I really appreciate is rendered designs of concept cars. These designs are a great indication of what the future holds for us in the automotive industry. When I came across these drawings, I found myself instantly captivated and had to share them with you. In this article I have put together an amazing collection of rendered designs of concept cars from some talented industrial designers and artists from around the globe. Hope you Enjoy!
Tutorials can often be your greatest source of inspiration when trying to design that project you have been putting off. In this post, I have rounded up a collection of very useful Illustrator and Photoshop tutorials from around the web from the month of November 2010. You’ll find everything from Creating a Harry Potter Style Text Effect in Photoshop, to Designing a spectral photo-manipulation. So what are you waiting for…why not try one out?
The best designers never stop learning. Only the mediocre ones think they know it all, that there’s nothing else to learn. But you don’t don’t want to be a mediocre designer, do you? That’s right – you want to be a great designer. One that’s always hungry to learn a new technique to make your first web and visual design project slick, cool, user-friendly, and just plain awesome. There is only thing holding you back – How to do it all!
There are thousands of WordPress themes and thousands of WordPress plugins to choose from. So when you find what works, stick with it. So here is my list of 12+ WordPress plugins I have found most useful.
When you think of tradesmen you may think of waiting for hours, work left half done or not done at all, being overcharged and leaking pipes. When you see a tradesmens logo you should never think those things.
Water can be many things from calming and soothing like rain on a tin roof to an encompassing sense of power like the ocean or as awe inspiring as Niagra falls. Whatever your use of water it will reflect many things about you and your business depending on how you utilise it.
If you’re looking to learn more about turning your PSD designs into HTML/CSS, there are plenty of good tutorials available online. In this post, we present 50 excellent tutorials that will hopefully help you improve your design skills.
You belong to the web development field? Then, you must have come across the term – ‘cross browser compatibility’ many times. Let me ask you a question? When do you hear about it often? I suppose, you hear about it when people or you yourself are facing problems after your website design gets ready or launched, and fails to win the hearts of enough audience.
We all know that working with phpMyAdmin can be tedious, because we are working on the browser and have to wait for every post back. Therefore, if we are working frequently with MySQL, we should have a desktop application as an alternative to working with phpMyAdmin.
Web site designing needs some extra effort, like creativity, knowledge and good sense of humor. In Web design the designer gets extra standing. Looking for free web design news resources are not that difficult because there are literally tens of thousands you can use online.
Nowadays more and more people are using the internet to develop their business. Using the internet you can create and gradually evolve your website to let the people know about your business.
HTML5 and CSS3 are important for web designing as it provides broader range of options and increases the creative opportunities of designing a webpage. Web designing plays an important role in marketing your products.
Posted on November 26, 2009 at 10:44 am
“The real challenge concerning online video is creating video content that is both effective and high quality. Online video is a perfectly targeted communication medium. Online video is perfect for information-intensive messages.”
From online accessibility, actually the real challenge is to make it accessible to millions of users with hearing loss and millions more who have no audio access for other reasons such as restrictive software/hardware and environments (broken speakers, noisy environments, mobile phones, etc) as well as for foreign speakers who find it easier to read text than listen to audio.
Currently, it is assumed that videos are a “must” while text versions are an “option” which gives much less accessibility to users than the other way around. Actually, text versions is a requirement by the law while audio component is just an option.
It is the text version that is “perfect for information-intensive messages”, not video. Actually, Google cannot “hear” videos and cannot index them. It is the text version that significantly improves websites’ SEO. That’s something to think about.