Posted on 21st January 2010No Responses
The Importance of a Properly Designed Website

By Keith Walden

You might not know it, but whether your business is online or off line, your website is one of the most important things that you have in order to be a success.

You want to be sure that you have the best website that you can possibly have, and that you are able to maintain it correctly. This is going to be what might get you your business, so be sure that you are working hard on it.

The first thing that you need to do is to have a good design for your website. Remember that this doesn’t have to be something that is the most complex possible.

When it comes to websites, lots of people want to be looking at a site that is neat and clean and that they can easily navigate. The best sites may seem to be very simple, but they will all be sites that you can navigate easily, which will make them very popular.

There are lots of reasons that you want to be sure you are able to get your website as clear as possible. It is important that you are able to have a website that you can run on your own, even if you have someone else design it.

Therefore, you should talk with the person that designs your website and see if they are able to show you how to update it on your own. That way you can have constant control over what is on your website and what you will be able to do with it.

The other thing that you want to be able to do is have enough web space so that you can get as much out of your site as possible. It is important that you are able to have a well organized site for this. It is important that you have a hand in the organization of your website, and that you are able to get as much out of it as you can.

Remember that it is important that you can easily navigate this site so that when you are ready to have it open and accepting for your customers, you want to be sure that you are able to do this easily.

Your website is going to be one of the most important things that you have for your business. Therefore it should be something that you invest in. Remember that you are going to have lots of competition with your business, no matter what type of business you have.

You have to be sure that you are able to get all you can out of the website, and you want to be sure that you are able to spend the money that it takes to make sure that this happens.

Even if you have to spend your time designing your website and the money that it takes, it will end up being worth it, if you are able to take advantage of the business that might come from a well designed web site.

Some quick dos and don’ts…

Don’t have music on your website unless you are in the music business. Especially if you plan getting repeat business. There is nothing more tedious than going to back to a website and hearing the same song or songs over and over again. Also, not everyone has the same taste in music and you run the risk of turning off potential customers.

If you are going to use videos, again, don’t go overboard and make sure they are relevant to your website and consistent with your message.

The same is true of a lot graphics and flash animations. They may look great, but if they take forever to load or are too distracting, they may cause your visitors to leave before really seeing what you have to offer.

DO ask your visitors make a decision and ask at least twice if not more. In order to get the sale, or have them sign up for your newsletter etc., you have to ASK them to. I know this seems basic but this is often overlooked.

It is a good idea to google search the terms “sales ad copy” or “sales letters”. In fact, if at all possible, you should have a advertising professional design the content of your site. Remember, just because someone designs websites for living, doesn’t mean they know how to craft a sales message that works.

Similarly, make it easy for your visitors to make a decision; make your offer clear and concise. Also you want to make it easy to purchase your products or services by accepting credit cards, online checks, paypal etc.

In closing, your website is the most powerful sales and marketing tool that has ever been created in the history of business. Make sure you are treating it as such.

Keith Walden is a home based Entrepreneur who earns multiple streams of income and helps others do the same. Visit his Blog, The 20 Second Commute Commute for more home business ideas and strategies.

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